Theresa O’Connor

More traffic

The request has at its foundation the assumption that what you've built has somehow earned attention. "Our business model is working great—we just need more traffic…"

People never say, "how can I earn more traffic?" or "How can I rethink the core of what I'm offering so that it organically attracts people who want to see it?"

Seth Godin, on the oft-asked "how can I get more traffic?"