Theresa O’Connor

Old products never die

Innovation and experimentation, that is seen as the way to get ahead… For this strategy to work well, companies cannot only be quick to create. They need to be quick to destroy… This is not what happens. Instead, unsuccessful products are left up on the site to rot. Failed experiments become useless distractions, confusing customers who are trying to dig through the options to find what they need and frustrating any customer foolish enough to try them with the obvious lack of support… Old products never die, but they should.

Greg Linden