Young Black and brown folk don't trust the NYT, because it's not trustworthy.🤷🏿‍♂️

It's not about marketing the good stuff better. It's about not printing the misleading, anti-Black, anti-brown, anti-trans stuff.

NYT would increase circulation more by canceling this initiative, and going 12 months without printing any anti-Black content, and by being early or on time, instead of embarrassingly late, to any of the most important civil rights stories of our time: police reform, Trump, transphobia.